Influencer Outreach
Be where your customers are.
WHY INVEST IN INFLUENCER OUTREACH PROGRAMS?
Whether it be about fitness, food or fashion, your potential customers look up to influencers as beacons of knowledge, mostly due to the sheer volume and frequency with which they ‘communicate’ to followers. So, it comes as no surprise that one of the best ways to create brand awareness for your business is by having those ‘in the know’ recommend your product or services on your behalf.
GUIDED can help you to create PR and Brand Awareness strategies that ensure your business stands out and attracts your target audience’s undivided attention.
Why do you need this service?
This Service
Traditional media no longer suffices. Influencers and content creators are now the key to reaching new consumers and audiences, which amplifies a brand’s social media footprint. What’s more, results have shown that influencer campaigns are more cost-effective than celebrity endorsements, as they both offer a trusted recommendation from a person that is revered by your potential consumers.
However, to create an effective influencer marketing campaign, it is crucial to work with the right social media influencer. This is where we come in. Our experience in the field and prior dealing with influencers gives us the ability to pair you with the perfect face for your campaign.
Create Relevance
According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on the importance of leveraging industry leaders’ followers to foster growth in your own business.
A suitable influencer for you would naturally possess characteristics that complement your brand, and share content relevant to your business and industry in a manner that doesn’t appear “forced”. Our team ensures to pair you an influencer that not only fits this mould but also has an audience that aligns with your target market.
Authentic Advocacy
When followers are genuinely engaged, they become part of a long-lasting online relationship with influencers, which instils loyalty and trust in their minds. They believe in the choices and morals of the person they are following and, as such, are quick to trust their advice and recommendations.
GUIDED has direct access to a broad range of selected influencers, across many industries and regions, that have dedicated followers and value the importance of posting genuine feedback about your brand.
Access to a Wider Audience
Defining the right message through the right channel is crucial to creating effective communication online.
Devising an influencer campaign that resonates with a new audience will dramatically increase potential reach to audiences who otherwise would not have previously heard or known of your brand.
Need Guidance?
Our team is here to help.