Guided Agency | Marketing, Social Media & Advertising Dubai

Robyn Abou Chedid is a distinguished Executive Coach and trusted specialist in consumer behaviour. Before establishing her marketing consulting company, GUIDED, she spent over a decade developing a diverse range of expertise and infallible instincts within the marketing industry. During this time, she became a critical asset to large corporations operating globally, using her know-how to construct remarkable large-scale brand concepts, strategise high-yielding brand identity campaigns and secure loyalty from millions of customers worldwide. In the process, she found her passion in helping professionals take their aspirations from far-fetched thoughts to real-life opportunities.

As a Director of Corporate Marketing & Technology, a Chief Marketing Officer and internationally award-winning influencer, among other decorated titles, Robyn amassed comprehensive experience in scaling brands and businesses from the ground up. During this time, she recognised the powerful impact of leveraging individual identity— ever-growing skills, values and interpersonal connections—for professional success rather than solely focusing on product-based demand. 

Dedicated to demonstrating that successful brands are built by the heroes behind them, Robyn maintains a hands-on approach at every stage of the coaching process and ensures each aspect of her client’s professional identity reflects their spirit and serves their goals. Though she has worked with a wide range of people from C-level entrepreneurs to doctors, real estate titans and more, her mission remains the same—to help individuals identify the inner calling that inspires their aspirations, and develop an actionable framework that engages both elements with boundless potential for success. 

Robyn is widely-endorsed for her ability to act as a gateway between individuals and their ambitions. Through self-reflective discovery sessions and thorough research, she formulates value-based strategies and works alongside her team of creatives to deliver branding elements that set her clients apart in their chosen industry. Over and above the direction and decade-long expertise she offers, Robyn empowers professionals to stop thinking and start doing and is committed to proving that people’s unique differentiators are the key to building successful brands long-term.