Discovering the world of tomorrow
An international award-winning experience that unveiled the future plans of Dubai Creek Harbour.
About This Project
Emaar wanted to unveil an exclusive sneak peek at the plans for its development in Dubai Creek Harbour at the opening of Emaar Café in The Dubai Mall.
An immersive digital experience was then created, allowing people to explore the proposed space before construction was even complete.
A “Discover Dubai Creek Harbour,” augmented reality app was built, to accompany a 4 x 3m model of the Dubai Creek Harbour.
The entire app was built in Unity and the team worked relentlessly to get the highest quality CGI finish possible using real-time rendering.
The app allowed people to discover the development in greater detail, learn about the impressive amenities and features and encouraged them to invest in the location. The user experience was focused on discovery; with many hidden areas throughout, and the longer people explored, the more they found.