Noodle Box

Wok inspired, Market fresh.

Rebranding and digitally transforming Australia’s largest franchised noodle restaurant chain.

About This Project

Noodle Box is a well- established brand in Australia that required a brand and digital overhaul to keep up with the ever-evolving QSR space.


The brand was inspired by the founders who travelled and explored the hawker foods markets of South East Asia and wanted to bring the essence of this experience to Noodle Box.

Through this, we dug deep to distinguish the main USP of the brand, which was the wok and that every box was made-to-order with fresh ingredients. It was through this insight that the idea of “Wok inspired, Market fresh” came to life; the act of turning a humble kitchen into a fiery theatre, transforming the simplest of ingredients into a feast that’s out of this world.

The website, loyalty app, POS, packaging and social media content was revamped, creating a consistent brand message and user experience across all platforms.