About This Project

Emaar was to launch a new café experience in Fashion Avenue, The Dubai Mall, that took its sales centre one step further to create a one-stop-shop for all things Dubai. Teaming up with government entities such as DED, and DTCM this place was to be more than just a coffee shop.

Execution

The name was created by leveraging off the strong name of Emaar – Emaar Café – a place designed to showcase Dubai as the ultimate destination for people from around the world. To highlight the essence of the brand, the café served a signature coffee blend with refreshments that were modelled after the iconic destinations.

This concept was then replicated in China, both Shanghai and Beijing and eventually to be launched globally allowing all cultures to truly experience “The Real Taste of Dubai.”